HapiMoney

Answer: It doesn’t matter. I choose Schwab, I’ve got friends who use Scottrade, and still more who use Etrade. For long term investors, you are likely only making a few trades a year, and for those purposes the difference between an $8/trade commission and $12/trade commission is minimal.

So who benefits from a different broker with technical trading tools, low commissions, etc? Day traders and gamblers. That’s not to say these things are bad, but they probably shouldn’t influence your decision as much as you let them.